The constantly changing of the digital world as technology trends we use for business has helped changed the marketing scheme enormously. Marketing fundamentals are the same but the landscape change as technology change. To get ahead of the trends and anticipate the next big thing, smart marketers should know what they need. Below are some of the digital marketing trends to look out for in 2015.
Using smartphones, people can easily access their social media accounts as well as their emails. It makes life so much simpler. 93% of world’s population has a mobile phone and 71% of them access their social media sites from there.
The mobile industries are becoming to feature more traditional computers with apps and touch screens. Tablets, portable laptops, tablets and mobile phones with 3G as well as WiFi means that they can work and stay connected anytime and anywhere.
Transforming Brands to Publishing
Many brands nowadays are producing plenty of articles and becoming more like a publishing house instead of being a traditional business. Brands focus on creating an improved customer experience in both websites and actual business. They are now more active and dedicating their marketing to digital or content marketing by producing good quality content on a regular basis.
As a Marketer who is focusing more on content writing than what they are being published; providing the customers good resources is very effective in building your audience and maintains your brand’s authority. Quality content is one of the big factors in Search Engine Optimization (SEO). Promoting your content is important and adopting content marketing strategies is very important. Using social media in promoting is a fantastic way to boost your reach because it is a part of many people’s daily life these days.
Aside from articles one of the contents that becoming more dominant is by creating visuals. Infographics, Videos, Micro-clips, Comics, Cartoons and Visualization like memes, graphs, and charts are some of the examples.
Marketing in Real-time
Creating a viral post and responding to latest trends with insights is the next thing. Becoming the source of news and entertaining potential customers is a considerable way of retaining the public attention and keeping your brand to be in their minds.
Integrating Wearable Technology
The next big thing in the coming years is connecting the virtual into reality; wearable technology will come and can give more interesting usage. These devices will also be used in digital marketing as a part of promoting business around the world.
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