This week, a Reddit user shared a photo of a condom handed out at a safe sex campaign at a local college. The wrapper had a pink donut designed and the words “Go further without consent.” Now the design was supposed to be read as “Do not (doughnut) go further without consent” but the people who missed the pun totally saw it in a different and offensive perspective. Even after they got the joke, people questioned it.
Local companies and advertisers all have a fair share of bad ads and campaigns released in print or online. With easy access to the internet, things can go viral quick and next thing you know the whole world is talking about an honest mistake in your design. Let’s talk about the top 3 examples of bad designs in the Philippines was and is still controversial to this day.
1. The racist Adobo Republic Logo
Adobo Republic’s logo featuring an interpretation of a “Native” man with dark skin, curly hair, and thick lips holding a spoon and fork has got people talking about racism. Some even comment that it looks like a something a Cannibal restaurant would look like.
2. The implicit Bayantel Ad
This telecommunications company tried their best to make their company more interesting by displaying a controversial ad: a semi-naked woman with the words “Satisfaction Guarantee”. Many have noticed the implicit billboard but were taken down before any major protests could take place.
3. The Napoleon Quince’s Offensive Innuendo
The last of the worst design and advertisement list is Napoleon Quince’s billboard advertisement that screams controversy. The words displayed were “Nakatikim ka na ba ng kinse anyos” or “Have you tasted a 15-year-old” that is supposedly in line with their brand name “quince”.
These are only a few but are still one of the worst and controversial designs in the Philippine advertising company that has caused protests and countless lawsuits. These designs and ideas that reflect the company and brand should be carefully reviewed and well-thought of to avoid any offensive content.
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