Did you know that video marketing is the future of content marketing? According to Hubspot, 64% of customers are more likely to buy a product online after watching about it. Video content plays large role in persuading customers to patronize your business’ product and/or service. That’s why we’ve listed down the video marketing campaign in the Philippines that became viral and successful.
Check the list below:
Kwentong Jollibee Valentine Series
Jollibee started releasing videos on Facebook and Youtube last February 2017 in celebration of Valentines. The video features a true love story that happened in the fast-food chain restaurant. The video series became viral, with people waiting for the next video to be released.
Because of how popular it become, Jollibee continued the trend this year too!
Check out some their video series:
Coca Cola: The OFW Project
This video was a collaboration between Coca-Cola and McCann Worldgroup Philippines. Dubbed Where Will Happiness Strike Next: The OFW Project, Coco-Cola selected some OFWs to reunite them with their families.
In fact, this video marketing was so heartwarming that it won the 2011 Ad of the Year Award by Adobo publication. It was also included in the 2011’s Top Viral Ads in International Viral Charts of the Advertising Age and Campaign Asia.
See the video below:
Ariel: Finally Ariel Happened to Me
Ariel, a laundry soap company here in the Philippines, released a TV commercial showing people doing their laundry while singing a very catchy jingle. The TVC became so popular that it spawned various memes on the internet.
Check out the video below: