randing 101 Basics of Corporate Branding for Businesses

Branding is one of the most important aspects of your business and one of the basics of corporate branding.


It’s because your brand represents your company and helps your business stand from your competitors.

That’s why it’s imperative that businesses should know the basics of corporate branding.

Knowing the basics of corporate branding is what can integrate your brand into your business, but here are the top three that stood out above the rest:

Create a great logo and place it everywhere

Your logo is what will make people recognize you without even seeing its name.

It is the foundation of your brand.

It will also help you express how you’re different from your competitors. People will assess you not on the strength of your logo, but on the quality of your product or service.

Create a memorable tagline

A tagline doesn’t need to be overly clever or cute to be effective.

A good tagline should be primarily functional and should capture the value you want to provide to your customers.

It should also be memorable, as a good tagline will stay on your mind even if you’ve only read it once.

Personalize the customer experience

A customized experience that caters to the different needs and tastes of customers will make them come back and use your service or product.

It will also give you a major edge against your competitors. It could be the packaging, ordering experience or anything that your business offers.

However, you have to remember to do an in-depth research in establishing the branding of your business.

Which is an integral part in…

Personalizing a Corporate Branding Campaign

Having your own campaign that’s customized gives your business more edge.

It makes your business more appealing to your target market that will eventually build your personal brand.

Create your brand vision

Every business needs to create their vision and mission statement.

It begins by creating your personal vision for your brand.

Visualizing a long term vision and developing your process to achieve that vision should be the focus.

Defining your target audience

Determining your target audience is the next steps.

Create a community of people that start with your friends and family until it goes out to your networks like connecting to friends of friends.

It can help you make your target audience to expand, and make sure that you know the exact person that you are selling and communicating with your brand.

Create and build your business assets

Build your online and offline assets.

After all, having an online and offline asset can be beneficial to your business.

These assets are things like blogs or websites that can communicate with your target audiences like a business card, flyers or traditional newsletters that you send out.

Knowing how to make and manage it will help you to reach the next level and steps, making your way to your targeted goal.

Make a brand exposure

Build your own personal brand by getting more exposure in a community where your target audience spends their time most.

Use media, advertising, and other strategies.

You can even get free coverage from press using different tools to easily make connections with bloggers, columnists, and web moderators.

Build your relations with them and understand what they want to give you free exposure.

Connect with Influencers

Success is about continuous learning is the key.

Connect with influences that can be your mentors in building your personal brand.

Getting ideas from them and learn how they succeed.

Use some of their strategies that fit for you in making your own success.

Monitor your brand

After establishing your personal brand, you can now work on how to develop it.

Monitoring its growth and approach is important to know how you associate with your target audience with the industry you belong.

Important Branding Reminders

Whatever ways you choose to incorporate your brand into your business, always remember:

Be consistent

Consistency in your design; the style, font, color and the theme of your branding can go a long way for your business.

You don’t want to confuse your customers by having a variety of styles and colors.

Otherwise, people might not take your brand seriously.

Be true to your brand

Customers won’t return to your business, or even refer you to others if you don’t deliver on your brand promise.

Quality services and products are what will make your customers stay and come back for more.

The basics of corporate branding is what sets the foundation of your business. It is the face of your business that makes your company known to everyone.

If you’re interested in having your business branded or rebranded, Innov8tive Design and Development can help you right away!

We create high quality, outstanding logos by reading the backstory of our client, their history, and their goals to create an effective reason for a logo re/design; researching their target market and branding style, and analyzing our client’s competitors to create at least 3 options to choose from.

Just send us an e-mail at info@inov8tivedd.com!

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Remalyn Estuesta

Author Remalyn Estuesta

Remalyn Estuesta writes content for blogs and social media of Innov8tive Design and Development's clients. When she's not working, she's either reading YA novels, writing short proses, or playing video games.

More posts by Remalyn Estuesta

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