After launching a new website, the next step is doing the SEO (search engine optimization) to drive traffic to your website. Doing some key aspects in SEO can help you avoid the difficulty in changing after it has been live. Optimize your site to increase your chances to be on the first page of SERP (search engine ranking page). Make your SEO a success right from the start with the different ranking factors of search engines.
The following pointers below are not demanding when you are trying to optimize your own website.
Put Keywords in URLs
Basically, search engine look at the site’s URL as a sign of what is the page is all about. Google always establishes the page relevancy and you can treat URLs as it helps you to increase your click through rates and gives people an idea what they are clicking on. Keep in mind that these SEO contents are only theories because Google hasn’t told the public the exact search engine optimization page factors.
Make your Site Navigation Simple
Simple site navigation for the website is a must to make it more user-friendly. Easy navigation and clear structure of pages are what search engine likes. It also has a big chance to rank better on search engines, and most of the web design and development companies use the silo structure because it provides a positive spider and user experience.
Create a hierarchy with a natural flow. It can help users to go from general content to a specific content on your website. Avoid complex webs of your link navigation. Using mostly text makes easier for a search engine to crawl and understand your website.
Make Your Targeted Pages
Let the users and spiders know what your pages are all about. You can create individual pages for your services with a brief description. It helps you to get rank and have a higher quality of traffic that can be converted into leads or customers.
Use suitable anchor text links to convey the content, that way it can tell users and spiders something about the page you are linking to. It could be internal (pointing to the other pages of your website) or external (going to the content of other websites).
Take note that you have to have at least 300 words in pages or 1000 words and over are tended to rank better, it gives you the chances of getting organic search traffic.
If you interested, Innov8tive Design and Development can help you increase website traffic through various on-site and off-site optimization and reach more goals for your business. Just drop a message here or e-mail us at firstname.lastname@example.org!