Content Marketing Trends to Boost Your Business [UPDATED FOR 2018]

Following the year where content truly reigned the digital world, the year 2018 has brought in new platforms and ways to increase presence in the digital world, particularly in content marketing trends.

Lucky for you, we’ve got the tricks for your content and business to stand out among the rest.

But before we delve into that, first you have to understand why content marketing is important to businesses.

3 Factors Why Content Marketing is Essential

It will make your audience knowledgeable about who you are and what you do

Not only will it promote your name but it will also impart its fundamentals and answer the purchaser’s questions before it has even been asked.

Content marketing is where you’ll first introduce yourself and in order for you to successfully deliver your purpose to the audience you must work hard on achieving an exquisite content.

It will make you visible and known to the masses

When your name has been introduced, its information and details will eventually spread.

Seeing that your site can easily be accessed, there will be higher chances of getting your brand in the trend.

It will make your name more reliable and credible

Once your name has been put out in the open, expect a lot of queries from your audience.

This will make you a legitimate member in the marketing industry, thus; it can continuously build a good image of your name.

Content Marketing Trends for 2018

Social media is still IN

According to Neil Patel, 89% of B2C marketers list social media as their most used channel while 92% of B2B marketers use it.

There’s plenty of things that you can do, there’s live streaming, posting videos and photos.

What’s more, you can track your progress with the built in metrics and analytics in social media today.

Focus on the audience

You can attract more audience by creating content that your audience wants to read and hear.

Learn what they want to know to pique their interests.

It’s an effective and efficient way to reach and widen your audience.

Be engaging

Of course, when you know what they want, you have to make your content engaging and appealing.

Whether it’s through videos, graphics, or stories, you have to reel people in even more, like how KFC Philippines strategized their marketing and became viral.

There’s a chance that you caught their attention but stopped soon after because your content isn’t that interesting for them.

You can avoid that by staying updated by the latest content marketing trends and understanding your audience and viewers.

Be informative

While selling a business’ product and/or service is indeed important, one thing you have to do is to not directly sell what you’re offering.

Inform and educate your audience instead about your offers.

It should solve and answer the problems that you’re target market is experiencing.

Using content marketing as one of your strategies can undoubtedly put you in the trend.

You just have to make sure that the contents and data you are going to type in are the good ones for it works in both ways.

This will help not only you but your audience as well.

These are a few of the trends in digital marketing that are popular today.

Although times change, quality content is always a major factoring in making an effective strategy and a long-lasting one at that.

Want to promote your business? Innov8tive Design and Development is here to help you! Just send us an e-mail at to get started!

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Remalyn Estuesta

Author Remalyn Estuesta

Remalyn Estuesta writes content for blogs and social media of Innov8tive Design and Development's clients. When she's not working, she's either reading YA novels, writing short proses, or playing video games.

More posts by Remalyn Estuesta

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