We’ve compiled a guide of the best free SEO tools that you can use since optimizing your website is no easy task.

There’s tons of research to do and ensuring that you’re using the best SEO strategies.

But you can be certain that you’ve done all that you can to optimize your site and the strategies that you have used are effective with this free SEO tools handbook!

Free SEO Tools Guide

WordPress Plugins

Yoast SEO

Considered as the number 1 WordPress SEO plugin, it’s one of the most downloaded plugins on the platform.

This plugin can be downloaded either for free or premium, depending on your budget. But this is a guide for free SEO tools so we’ll be focusing on the features that you can get with the free version:

  • Keyword optimization of 1 keyword or key phrase
  • Google preview
  • Readability check
  • Full control over breadcrumbs
  • No duplicate content
  • Gutenberg-ready
  • Title and meta tags templates (which you can edit)
  • Automatic technical SEO (robots, sitemaps,etc.)
  • Updated for Google’s latest algorithm
  • SEO Analysis

All in One SEO Pack

This plugin is an alternative to Yoast SEO and has been downloaded over 50 million times since its release in 2007.

This is great for both beginners and professionals with its free features of:

  • XML Sitemap support
  • Customized title and meta tags
  • Ping search engines
  • Social meta management
  • Basic Schema markup
  • .htaccess and robots.txt editor
  • Built-in API for other themes and plugins
  • Bad bot blocker
  • Basic WooCommerce support

Keyword Research

Keyword research is necessary for optimizing the content for your website and web pages.

Google Keyword Planner

This free Google tool is a great tool when choosing keywords to use.

What’s great about Keyword Planner is that it shows other related keywords, average monthly searches, competition, and other information needed.

You can even customize the location and it will show the data from that place, making it more targeted.

Google Trends

This is an effective tool in making sure that your chosen keyword has high or low interest.

What’s cool about this tool is that it also shows the related topics and queries, which you can also use when optimizing the content on your website.

Google Trends

What sets apart is that you can also search for keywords for other platforms, such as YouTube, Bing, and more.

It also gives out unique keyword suggestions once you’ve searched a keyword. For example, free SEO tools have a total of 93 unique keywords, making it easier to find related keywords.

LSI Graph

LSI means latent semantic indexing, which are the keywords that are related to the topic of your website or webpage which you can spread out and include in your content.

For example, if your topic and focus keyword is SEO, some examples of LSI Keywords would be SEO strategies, the definition of SEO website optimization, etc.

Google Suggested Keyword

This is a handy keyword resource when conducting keyword research and is easily the most accessible among users.

How is it handy?

Google automatically provides related searches made by users once you’ve inputted your focus keyword into the search bar, saving you the hassle.

Other SEO Tools

SEOSite Checkup

You can create a free account with this online SEO tool, where you can monitor and review your site if it’s optimized.

All you have to do is to copy and paste the URL of your site and it will do the rest! From meta tags test to SPF Records Test.

Here’s the full list of the test of SEOSite Checkup:


  • Meta Title Test
  • Meta Description Test
  • Google Search Results Preview Test
  • Most Common Keywords Test
  • Keywords Usage Test
  • Keywords Cloud Test
  • Related Keywords Test
  • Competitor Domains Test
  • Heading Tags Test
  • txt Test
  • Sitemap Test
  • Broken Links Test
  • SEO Friendly URL Test
  • Image Alt Test
  • Inline CSS Test
  • Deprecated HTML Tags Test
  • Google Analytics Test
  • Favicon Test
  • Backlinks Test
  • JS Error Test
  • Server Signature Test
  • Directory Browsing Test
  • Plaintext Emails Test
  • Media Query Responsive Test
  • Mobile Snapshot Test
  • Structured Data Test
  • Social Media Test
  • HTML Page Size Test
  • HTML Compression/GZIP Test
  • Site Loading Speed Test
  • Page Objects Test
  • Page Cache Test
  • Flash Test
  • CDN Usage Test
  • Image Caching Test
  • JavaScript Caching Test
  • CSS Caching Test
  • JavaScript Minification Test
  • CSS Minification Test
  • Nested Tables Test
  • Frameset Test
  • Doctype Test
  • URL Redirects Test
  • URL Canonicalization Test
  • HTTPS Test
  • Safe Browsing Test
  • Noindex Tag Test
  • Canonical Tag Test
  • Nofollow Tag Test
  • Disallow Directive Test
  • SPF Records Test

ezlocal Meta Title Counter

Google has a determined character limit for the Title (maximum of 65 characters) and Meta Description (160 characters) tags. With this online tool, you can write the meta tags for your site and web pages in accordance with Google’s character limit.


Marketed as the all-in-one marketing toolkit for digital marketing professionals, this is a popular SEO tool with a free trial that shares to its users a complete workflow in terms of SEO.

Its Analytics Report covers technical SEO audit, semantic core collection, position tracking, backlinks audit and analytics, and more!

And not only can you monitor your own website but also your competitors! This can help you devise a more effective SEO plan and strategy to boost your rankings.

But if you don’t have the time to work on your SEO or have no idea on how to optimize your site, you can partner with us!

Our SEO services are up to date with the latest trends and utilize the best SEO resources and tools to help improve our clients’ rankings. Contact us at and even get a FREE website audit!

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Remalyn Estuesta

Author Remalyn Estuesta

Remalyn Estuesta writes content for blogs and social media of Innov8tive Design and Development's clients. When she's not working, she's either reading YA novels, writing short proses, or playing video games.

More posts by Remalyn Estuesta

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