How to Manage SEO in Google Playing and Outweighing Google

In the past years Search Engine Optimization (SEO) was considered as a special skill for how to rank in search engine rankings with bright and exclusive tactics until the industry was becoming matured. Today, as dynamic and versatile online marketing methods that surpass the ranking challenges and become necessary needs to be an expert for every online marketer.

From time to time Google sets different Algorithm and always change its process to make sure that webmasters will not manipulate their method. This game changing tactics of the giant search engine is to emphasize their products that facilitate users to find more information faster. Most online marketers have studied Google’s pattern of how it changes its algorithm. So, how does Google changes the search engine optimization industry?

How to Outweigh and Handle SEO in Google

Know the Algorithm

Google has several updates through the years, changing the algorithm for the search engine.

  • Panda algorithm – February 24, 2011
  • Penguin algorithm – April 24, 2012
  • Hummingbird – August 22, 2013
  • Pigeon algorithm – July 24, 2014
  • Mobile – April 21, 2015
  • RankBrain – October 26, 2015
  • Possum – September 1, 2016
  • Fred – March 8, 2017

By knowing the algorithm, you can adjust your SEO strategy according to how the latest algorithm works.

Google is not just a search engine for SEO

Google is a search engine; yes, it’s a fact and still serves as a search engine until it becomes the chief of data oriented projects. Why, because most of the searches are based on location and this query has added with further information from reviews to maps to price ranges when search results return. Having paid ads to get the top spot in the search engine ranking page is one factor while giving the top ranking position of organic search appears few hundreds down the page.

Linking is key but depends on the reason

Quantity and quality of your linking campaign are the primary factors of ranking online. More sites are used to buy links which Google doesn’t like so they are tweaking their algorithms to not give much weight to those who buy and sell links. Before, SEO’s tried to get their links in different reason, by use of referral traffic.


A lot of companies are engaging in blogs. These blogs are used to converse with their clients, visitors, or any random person who is interested with your site. Through this blog, any user can exchange their opinions or thoughts about a certain post. Moreover, you may know what their insights about a particular article. It also gives the company and users a virtual closure. Reading and commenting on other blogs can as well increase the exposure of your site and gain new visitors.

URL matters

Search engine optimization also focuses on a website’s domain name or uniform resource locator (URL). It’s better to use a domain name that is easy to remember. Don’t add too many unnecessary keywords in your domain name. These domain names are used to display results. Using keywords in a URL that is applicable to the sites’ content is an advantage for visitors who are browsing your web site.

Don’t worry too much about page ranks

In promoting your site, don’t be attached with “page ranks”. It doesn’t have a big influence or bearing on your site. The best way to promote your site is using social networking sites like Facebook, Twitter, Pinterest, and such. Also, look for web sites that are related to your web sites. Communicating with these sites can also help you gain new audiences. You may ask the site owners about your site like ask for their opinion about how your site is doing, do they enjoy visiting it, or do they find it boring?

At the end of the day, businesses need professional help in maintaining their web presence, to market their website better, and manage their corporate branding. Luckily Innov8tive Design and Development does that! We can handle any task you give us regarding web design and development! Send us an e-mail at to get started!

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Remalyn Estuesta

Author Remalyn Estuesta

Remalyn Estuesta writes content for blogs and social media of Innov8tive Design and Development's clients. When she's not working, she's either reading YA novels, writing short proses, or playing video games.

More posts by Remalyn Estuesta

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