With the rise of voice search tools like Amazon Alexa, Google Home, Siri, and Google Assistant, voice search has steadily been rising too. It’s undeniable that there is a great impact of voice search on content marketing.
So much so that 20% of mobile searches on Google is through voice search shared by Google CEO Sundar Pachar last I/O 2016. In fact, comScore predicts that 50% of all searches will be voice searches by 2020.
This is understandable since it’s easier to talk than to type it into your phone. Plus with digital assistants being able to comprehend the intent of the user, it makes it easier for consumers to look up businesses or make purchases online.
And with it being mobile, it’s much more efficient on their part. They can search on the go with just a few sentences.
So what is the impact of voice search on content marketing?
The age of a single keyword or phrase is over.
Whenever we do a text-based type of search, we keep it as short as possible. For example, you search for Japanese restuarant in Makati.
But when it comes to voice search, it’s more concrete and straight to the point. Japanese restaurant in Makati becomes Where is the nearest Japanese restaurant in Makati?
The results becomes more targeted and specific as the algorithm works to give you the best results to your query.
What can I do to optimize for voice search?
Think of the topic that your customer wants to search.
Then put yourself in the shoes of the user using voice search.
What is the question that they want to answer?
That’s how you can title your blog or article.
You can also utilize the H1, H2, and H3 tags to ask these same questions and providing the answer to them in your content.
This makes it easier for the search engine to understand that this is what the searcher needs.
Use Long Tail Keywords
I can’t stress this enough.
When it comes to voice search marketing, always be succinct and specific.
Your target market wants to receive concrete answers and solutions to their needs.
What better way to do that than to utilize specific long tail keywords.
If you’re unfamiliar with the term, long tail keywords are longer and more specific keyword phrases related particularly to your niche or business.
Using these keywords match voice searches and can direct more traffic to your page.
Include Your Location
Alpine.AI estimated that as of January 2018, there are over one billion voice searches per month.
Whether it be for personal errands, information, fun and entertainment, or local information, businesses have to adapt.
With the impact of voice search on content marketing, one important factor is to add your location in your content.
Because any person in your area that is looking for your business or type of business will find it easier.
For example a search query such as Where can I buy shoes in Pasig is one example where a shoe retailer or shoe seller’s business will appear in the search results.
And with searches also including …near me, it can automatically locate your business that is within the vicinity of the searcher.
As you can see, the impact of voice search on content marketing is slowly making advancements in the field of digital marketing.
Marketers and businesses alike have to adapt and adjust to the latest voice search trends to create more visibility online.
If you need help in optimizing your content for voice searches, we offer FREE digital marketing consultation! Contact us at firstname.lastname@example.org or if you don’t have the time and need help, email us at email@example.com.
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