Content marketing plays a vital role in businesses from blogs, social media, ads, and more.
But there’s a new trend in content marketing nowadays, called interactive content marketing. But first…
What is Interactive Content Marketing?
SnapApp defines it as “content that requires the participants’ active engagement — more than simply reading or watching. In return for that engagement, participants receive real-time, hyper-relevant results they care about.”
In other words, interactive content marketing is where users can actively participate and engage with, other than just reading. It is an immersive type of content where an audience connect with.
Simply put, this type of content marketing is a better method which you can inform, engage, and entertain people at the same time.
And you might be wondering, what examples of interactive content marketing are there?
Types and Examples of Interactive Content Marketing
Single Grain compiled a list of different types of content marketing there are.
Infographics are a visual, informative content that interests people with creative graphics.
What more if it’s interactive?
Done properly, this can bring in more traffic and improve user engagement.
Video content is a trend. It has been shown to be more engaging than written content.
As the Chief Content Officer of MarketingProfs Ann Handley, says: “Video is more than something we can watch, leaning back in our chairs. It’s also something we can interact with – leaning forward and engaged.”
Example: The Guardian’s 7 Digital Deadly Sins
Polls and Surveys
Polls and surveys are one of the best ways to gather data from your target audience and is one of the oldest form of interactive content.
Example: Castlight Behavioral Health Survey
This is an interactive content takes the input of users and shows a numerical data result.
Example: Symantec ROI Calculator
An assessment is an interactive content where you can get information, feedback, and insights from your customers.
Interactive E-Books and White Papers
E-books and white papers are content that educates and informs people. But let’s face, not everyone will read it.
Putting out an interactive e-book and white papers can entice people to read it more.
E-mail marketing is still relevant today. Businesses send out e-mail blasts and newsletters promoting their products or services, or their promos and discounts.
An interactive one will help ensure that users who’ll receive the email will read it.
Other Types of Interactive Content
Benefits of Interactive Content
Attract more audience
Interactive content marketing can help appeal to more people since they find it more engaging.
Better engagement rate
Since this type of content is more interactive from a traditional content, audience are more likely to engage with this of content.
Gather more data
Creating content that appeals to the target can help you collect more relevant and comprehensive data. Polls and quizzes is a great way to do it.