Search Engine Optimization, or SEO for short, is a technique of influencing features and contents of a website to improve its ranking in search engines like Google, Bing, Yahoo! Search, Firefox, and such.
A number of approaches are in use to attain a certain goal, such as submitting the web site to directory services in order to make the resources accessible to users and applications and addressing web site architecture and content.
That is why we compiled all the must-need information you need to know in order to produce an effective and efficient SEO strategy for your website.
Factors that Affect SEO
Search Engine Optimization has a lot of affecting factors like your SEO strategy, your user experience, the creativeness of your website, and the development itself of your website. You should have a good SEO strategy. You should construct a competitive strategy in order to have a good relationship with SEO and your users.
- Outline your target audience and their interests: targeting specific people with interests that aligns with the product/service you are offering. It helps in choosing the right keywords to implement into your site and content to make it easier to search.
- Easy UX: user experience is vital in SEO. It examines the website, checking if it’s working well and relevant to the needs of the audience. This is to avoid quick exits and encourages more traffic that plays a role into its ranking in SERP.
- Website design: before putting up a website, make sure you have a wire frame in order to conceptualize how your website will look and work. Likewise, you should still consider SEO when designing your website.
- Web development: web design and development go hand-in-hand; you should have a website with indexed pages. This will allow your website to rank in the search engine’s organic list with keywords and optimized content related to your website.
SEO Tips to Optimize Your Website
Put the Focus Keyword in URLs
Basically, search engine look at the site’s URL as a sign of what is the page is all about.
Google always establishes the page relevancy and you can treat URLs as it helps you to increase your click through rates and gives people an idea what they are clicking on.
Make your Site Navigation Simple
Simple site navigation for the website is a must to make it more user-friendly.
Easy navigation and clear structure of pages are what search engine likes.
It also has a big chance to rank better on search engines, and most of the web design and development companies use the silo structure because it provides a positive spider and user experience.
Create a hierarchy with a natural flow.
It can help users to go from general content to a specific content on your website.
Avoid complex webs of your link navigation.
Using mostly text makes easier for a search engine to crawl and understand your website.
Make Your Targeted Pages
Let the users and spiders know what your pages are all about.
Create individual pages for your services with a brief description.
This helps you to get rank and have a higher quality of traffic that can be converted into leads or customers.
Use suitable anchor text links to convey the content, that way it can tell users and spiders something about the page you are linking to.
It could be internal (pointing to the other pages of your website) or external (going to the content of other websites).
SEO Mistakes to Avoid
Search Engine Optimization is easy and regularly misinterpreted at the same time. Here are some of the few things you need to avoid.
Poor use of title, meta descriptions and heading
Google’s algorithm makes it easier to understand what your website and webpage are about.
This means that it bases on the topic that a user is searching for and ranks the page that provides the most relevant information.
Not utilizing the keywords in the title, meta description, and heading will make it harder for your page to rank.
No image optimization
Make sure that the image you used is related and relevant to the website.
Don’t forget to optimize it by inputting the focus keyword into the image alt tags.
Also, use image compression tools such as PNGCrush or TinyPNG.org to reduce your image sizes so that it won’t slow down the site loading page.
This is a definite, BIG NO.
This may cause your website to undergo a fall in search engine rankings.
Duplicate content can take in different forms like titles, heading, Meta information, images, and as well as the chunk of copies.
Spend hours in creating your own and unique content for your website.
Free SEO Tools You Should Be Using
For your business to survive online, you will need search engine optimization (SEO) to help people and regular clients find your business. To reach that goal you have to master the SEO efforts, below are the list of awesome free tools that you should be using. Check it out below:
It is the standard analytics tool to monitor your website traffic and can see which pages are driving more organic traffic for your site.
It has a detailed statistic that can measure the sources, conversion, and sales of social media sites, advertisement, PPC, email marketing, and digital collateral in PDF file.
Google Page Speed Insights
Speed loading time is one factor and has an impact on search engine rankings.
However, many businesses have no idea on how to improve their website loading speed.
That is why Google Page Speed Insights is here to help businesses on what to fix in their websites, why need to fix and how to do it in a speedier and friendly site.
Google Search Console
It’s a powerful website tool that can check your website’s data like keyword, impressions, clicks, and more.
If you want to be updated with the newest trends online, Google Trends will give you the latest buzz.
It will show in your email and it can also use for keyword research.
The basis is how often that a particular search phrase entered to search box across the world and in a different language.
SEO Moz Toolbar
This toolbar gives you the basic SEO tool for any website’s statistics at a glance and quickly that includes the Page Authority and Domain Authority as well as backlinks.
It gives you access to important SEO metrics and creates custom searches, can validate authorship and can view social metrics like Facebook, Twitter, and Google+.
This tool is more like a web spider that can pass websites links, images, scripts and much more right in your desktop program and can be installed instantly on your PC.
It allows quick analysis, audit and review of a particular website from an on-site SEO perspective.
It can collect data and give you a good report.CSV format.