Using Search Engine Optimization (SEO) pushes you to the uppermost of organic results. When done in the proper way, it will boost your page at the top of the ranking. Likewise, it is one of the most important ways of promoting a website online.
Search Engine Optimization is easy and regularly misinterpreted at the same time. Here are some of the few things you need to avoid.
First is poor use of title, Meta descriptions, and headings. Each title page and description should be unique and precisely mirror the page’s content while concentrating on keywords that will boost your website traffic. As this content is also shown in search engine results, it should be user-friendly and appealing to the eyes of the audience. Google chooses to view a website with a single H1 per page, as this is the main pointer of the content of the page. Develop multiple sub-headings to make connections concerning chunks of content and help relevance.
Second is an un-intuitive site structure. Make sure that your website is easy to navigate. Likewise, ensure that your site is both understandable to the users to browse and for search engines to crawl. Plan a website structure and architecture that will make your website user-friendly and search engine-friendly.
Third is zero image optimization. Yes, it’s fun to add a lot of images to your website’s content but make sure that is related and relevant to your website. In addition to that, make sure that every image you add does not eat most of your website’s size. Use image compression tools such as PNGCrush or TinyPNG.org to reduce your image sizes.
Fourth is the duplication of content; a definite no-no. This may cause your website to undergo a fall in search engine rankings. Duplicate content can take in different forms like titles, heading, Meta information, images, and as well as the chunk of copies. Spend hours in creating your own and unique content for your website. It’s eye candy for your audience.
Lastly is writing lots of bad and crappy content. Nowadays, writing good content is all about engagement and sharing something what you know and such. You should have a creative mind that will produce written content that is worth reading. Having bad content may affect your website’s performance and ranking.
Ensure that you create a unique and original descriptive Meta and heading tag that contains well-researched conversion-focused keywords. Through this, it will help your website to gain more audiences and traffic.
If you want help in optimizing your website, Innov8tive Design and Development can help you reach your website’s maximum potential. Just contact us via firstname.lastname@example.org!