But first, you might be wondering: What is Google RankBrain?
RankBrain is Google’s machine learning AI search algorithm which helps the search engine process and understand search queries and sort the results that is most relevant to the searcher’s needs.
Well that’s because it’s the 3rd most important ranking factor, after links and content because it’s one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked, as stated in a Bloomberg article.
But that’s not all!
Since its machine learning, meaning it can learn on its own, Google RankBrain modifies the algorithm on its own based on the content, domain authority, backlinks, and more.
Afterwards, it analyzes how searchers interact with the altered algorithm. If they like the new one, it stays. If not, it goes back to the old one.
In fact, Google RankBrain is so efficient that it performed 10% better than a group of Google engineers when the company asked the two to provide the best page to a certain search query.
Isn’t that amazing?
So how does it rank pages?
It pays attention to the following UX (user experience) signals (which we’ll discuss briefly later on):
– Dwell time
And now, what can you do to improve your SEO ranking? Let’s take a look at the following SEO tips for Google RankBrain:
Phrase it up
Did you know that RankBrain looks for phrases instead of a single keyword?
That’s because of the rise of smartphone voice searches. Through that, it directs users to sites that matches their search query.
In fact, using keyword phrases can help RankBrain connect it to long-tail search queries and makes it easier for the AI search engine algorithm to interpret your page’s content which will help you get a better ranking.
What’s more, you can also connect your keyword phrases to additional phrases that can create a pattern that Google RankBrain can learn and use for future reference.
After all, why let your page rank for one topic when it can rank for more? That’s killing two birds with one stone.
Keyword research, research, research
Do you have a topic in mind?
Then what comes after that?
Research of course!
Like I said, it’s better for your page to rank for more than just one keyword. Informative posts are the key factor in increasing dwell time in your website.
How can you do that?
There are tons of keyword research tools that you can use, such as Google AdWords Keyword Planner.
These keyword research tools are easy to use too! Just type in your primary keyword (main topic) and find related keywords that you can use to create subtopics, insert in your subheaders, tags, etc.
Appealing and strategic content is the way to go
Your keywords will be rendered useless if people won’t click on your page.
Which is why you have to optimize your description tag to draw people in that can boost your CTR.
You have to make your description tag contains your focus keyword and is relatable and emotional to attract people. Here’s an example from Backlinko:
But it doesn’t stop there!
Remember that RankBrain also focuses on dwell time and bounce. You have to make sure that your content is engaging, otherwise your ranking will drop.
How can this happen?
Are you familiar with the term pogo sticking?
Basically, it means that when a user clicks on a page but then quickly exits because the information they need isn’t on that site so they click on a different one until they find what they need. This is one of the factors that AI algorithm focuses on.
So you have to insert your related keywords to your content to make it more comprehensive and educational that can grab and maintain people’s attention.
That’s because when Google notices that visitors quickly leaves your website, they’ll bump your ranking down and bumps up your ranking if people stay on your site for a long time since it sends the message that people like your content, dwelling on your page for a long time and does not “bounce out.”
Mobile optimize it
As for our last SEO tips for Google RankBrain, you should know that there are over 5 billion mobile users in world, as reported by We are Social.
And mobile-responsive websites is another thing that is recognized by Google RankBrain.
With Siri, Google Assistant, and Amazon’s Alexa, there is a rise of verbal mobile searches online that long tail queries are more recurrent now.