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Social Media Marketing 101: Types of Sharers on Social Platforms

Remalyn Estuesta
Types of Sharers
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It’s an established fact that various social platforms are very important in today’s society. So much so that it has also become an official platform for businesses, large and small alike. But with the various types of social media users, businesses have to ensure that the content they post is appropriate and fit for their market.

But that’s not all to it. Sharing is an integral feature of every social media platform. It further broadens your reach to amass more audience for your business. It’s not just your target market that’s just important, it’s also essential to be knowledgeable of on the different types of sharer in order to step up your social media.

1. Careerists

These are the business net workers that usually share posts on LinkedIn. These type of sharers trust in the power of information.

2. Selectives

Bloggers commonly share information that they are interested in. They are the ones that share to inform and bring awareness on topics that they care about. Fractl found that Selectives share political posts the most than the general population.

3. Connectors

They are the most active out of all the types. They feel that sharing post and status makes them feel closer to their friends.

4. Altruists

Living by the motto “Sharing is Caring,” altruists share useful and helpful knowledge and advice. They use traditional media in sharing, such as e-mails.

5. Hipsters

Described as young, creative, and popular, this type of social media sharer is conscious of the things that they share in the social media accounts. In fact, it’s been found that they are the most likely sharers that avoid controversial posts.

6. Boomerangs

They are attention-driven and are empowered by social media. They usually share content on the mainstream social platforms, such as Facebook and Twitter.

Always keep in mind that a lot of users on different social platforms share mainly because it’s entertaining and interesting to them. Remember that the next time you post on your social media accounts!

If you’re still unsure about what you should post, we can help you with that! Innov8tive Design and Development can handle your business’ social media accounts to help boost engagement and awareness. You can also check out our other services. If you’re interested, send us a message at info@innov8tivedd.com.

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Remalyn Estuesta

Author Remalyn Estuesta

Remalyn Estuesta writes content for blogs and social media of Innov8tive Design and Development's clients. When she's not working, she's either reading YA novels, writing short proses, or playing video games.

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