How to start a Digital Transformation for Business

Dominik Banzon
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We’ve been saying this over and over again for the past decade, but technology is always advancing and finding ways make our life easier. Just recently, the billionaire tech company Microsoft just announced the big reveal tools like PowerApps and Power BI that even non-programmers, even businesses, can use to create apps for web or mobile without writing a single line of code.

This is all good news because it encourages the use of the Internet and technology to improve business but there are more aspects to digitally transform your business. To help you, we listed down how to start a digital transformation for business!

1. Learn and research strategies

If you’re used to traditional marketing techniques like print ads, search online what has been digitally replaced and how to utilize them to your advantage.

2. Build your company brand

Whether you’re happy or not with your current corporate brand design, consider re-branding or upgrading your design! A little improvement won’t hurt your business.

3. Set your social media pages and strategies

With social media sites being the main online hub, maximize the platform to promote and create awareness for your business. There are advertising packages on Facebook, Twitter, Instagram and even LinkedIn for your business.

4. Register to Google business tools

Integrate Google Tools to help monitor your business performance online. Plus, this will definitely upgrade your chances of appearing on the first page of Google searches!

5. Start a website

If before you needed a physical address for clients to contact and view your business; in the digital age just give a link address and you can easily be reached! With a few scrolls and clicks, a visitor might just be converted into a client with your website.

6. Try to optimize your website

I won’t bore you with the do’s and don’ts of search engine optimization (SEO), but try looking for commonly used keywords for Google search and tweak it a little bit to become a unique keyword for your business to appear on search pages!

7. Nurture your leads

There are so many ways to keep in touch with your potential clients! There’s the old-fashioned cold calling, and now with email becoming the direct way to communicate between clients, professionals, and businesses.

8. Consider getting a mobile app

This may be too far for your small business, but if you’re product or services requires this need then start investing! The future only holds more digital projects so being one step in advance will only help you gain more in the long run.

These are just simple concrete ways you can start a digital transformation for your business. There will always be new tools and apps to help you out so be open to exploring the digital world and all its developments. As a beginner and even as an expert, diving into the World Wide Web isn’t easy so be prepared for tons of trial and error. But as the futuristic-themed Disney movie once said, “Keep moving forward!”

If you’re still stuck with print ads and old practices, launch your business with us! We offer premium services that can excel your business presence! For more details, message us at info@innov8tivedd.com.

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Dominik Banzon

Author Dominik Banzon

Dominik Banzon creates weekly blogs and social media posts for various clients that helps businesses launch into the digital world. She is knowledgeable in digital marketing and SEO content practices. Currently she is Innov8tive Design and Development’s in-house content writer.

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