Branding Checklist

Corporate branding is one of the vital aspects of your business. It’s what builds awareness of your business. It promotes your business to your specified target market. Without it, your business will virtually be unknown. But no need to worry! If you’re a startup and wondering how to build your brand, you can use this branding checklist as a guide.

With an international market usage, Instagram can connect anyone with anywhere around the world. It’s the place where the image and word content you put out is vital – especially for your business.


One of the first things you have to check off from your branding checklist is your logo. You have to ensure that everything about it is great. Are the colors you use easy on the eyes? Is the design appealing to customers and relevant to your business?

You have to make sure that your logo is attractive and memorable to have an impact on your target market. After all, it is the first thing that customers notice so make a strong impression as possible.


Marketing collaterals are the things you use to promote your business, such as business cards, company stationary, flyers, brochures, and so on.

What you need to remember is that your collaterals must be uniform to your corporate branding, from your chosen color palette to the font used.


Did you know that as of December 2017, there are over 4 billion internet users in the world? There are a lot of people that you can reach through the internet, which is why your business should have a website.

Potential customers can access it easily for 24/7, and with just a click! You can increase your presence and visibility online.

In fact, you can also widen your reach! No longer do you have to constrict yourself to just a specific location.


Statista reports that there are 2.46 billion social media users in the world. That’s why large and small businesses alike are going to social media.

According to a survey conducted by Clutch and Smart Insights, found that nearly 80% of companies share mostly original content on social media. Why? It’s because social media influences consumer behavior.

Since it plays a factor in consumer behavior, you have to include creating a social media account in your branding checklist. Make sure that the content you post is relevant and consistent with your company branding to make your business more credible and trustworthy.

Have you reviewed your branding checklist? Assess your checklist to start your very own business! Need some help in digitally transforming your business? Partner with us and let us start a project together! Contact us at to start your successful digital journey.

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Remalyn Estuesta

Author Remalyn Estuesta

Remalyn Estuesta writes content for blogs and social media of Innov8tive Design and Development's clients. When she's not working, she's either reading YA novels, writing short proses, or playing video games.

More posts by Remalyn Estuesta

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