With social media and the internet, influencers are popular endorsers nowadays. Many international and even local brands contact well-known celebrities and bloggers alike to attend their events, wear their products, and post a trendy product placement on their social media pages or an engaging blog write-up on their website.
If you’re not familiar with the millennial term, an influencer is “someone who is recognized by a big group of people as the go-to person for a specific subject,” says communications manager expert in booking influencers for companies. These people are usually celebrities, bloggers, or even just and outspoken person whose opinion matters on a certain subject.
During Asia’s largest social media award Influence Asia 2017, Filipino vloggers, bloggers, and personalities were the start of the show bagging top influencer awards in different categories. But how does one become a digital influencer? We listed down the Philippines’ top 5 digital influencers and how they built their strong digital presence while making money out of sharing their passion.
1. Joyce Pring, Top Lifestyle Influencer Award
She’s an event and television host, a radio jock, a singer, and now even a blogger and Youtube content creator. Joyce Prings wears so many hats that it’s amazing how she manages to balance her work and play.
Besides her busy work schedule, she makes time to travel, attend speaking events to empower youth, and bring “Joyce to the World” as her blog site is titled. Even on her Instagram, she shows openly shares what’s happening in her life while sometimes candidly writing and posting about spending time with family and taking a day off work to rest and chill.
Photo Source: yt3.ggpht.com
2. Tricia Gosingtian, Top Fashion Influencer Award
Posting her #OOTD at fashion website Lookbook since 2008, Tricia Gosingtian has gained a strong following with aesthetically pleasing travel photos to her unique sense of style and personality.
With her blog entitled ‘Tricia Will Go Places’, she’s become a well-known fashion blogger who posts about going to different parts of the world and discovering fashion secrets she can apply to her own style. Tricia doesn’t only focus on beauty and fashion, but writing about topics she’s interested and passionate about as well like art/design and photography.
Photo Source: triciagosingtian.com
3. Gretchen Ho, Top Health & Fitness Influencer Award
A former Ateneo volleyball superstar, she is now ABS-CBN’s sports and fitness front woman as the host of various news and magazine programs promoting the youth to adapt a fit and active lifestyle.
She has her own blog, Gretchen Ho writes more detailed stories about her journey and how others have inspired her to keep active. But Instagram is her main court, with 1 million followers she shares her exercise routines and diet for people to follow suit. Though she advocates a healthy lifestyle, she shares how much she eats a lot as well and that we’re all the same when it comes to loving food.
Photo Source: pbs.twimg.com
4. Cheryl Tiu, Top Food Influencer Award
Probably the most international Pinay influencer out there, she manages a personal website while being the editor at large of Lifestyle Asia and a regular columnist for Philippine Star, Forbes USA, CNN International and so much more.
Cheryl Tiu goes around Manila and even the world writing about her food and destination discoveries for people to try out and expand their taste buds. With her events platform, Cross Cultures, she promotes her advocacy of introducing the world to Filipino cuisine and the Philippines to international food. As Tiu puts it, food is the most accessible way to exchange and get to know culture.
Photo Source: cheryltiu.com
5. Lloyd Cadena, Youtube Personality Award
Known as the the Filipino Youtube sensation, Lloyd Cadena broke into the online media industry with an incredible sense of humor. With easily relatable content, he makes humorous videos about living in Manila.
His main platform is Youtube with over 600K subscribers, his videos are a random collection of challenges with celebrities, question and answer videos, and opinions about trending topics in the Philippines. Cadena has such a funny personality and humor that it’s difficult to have your day made with his videos.
Photo Source: loveradio.com.ph
6. Wil Dasovich, Influencer of the Year Award
Before joining the hit show Pinoy Big Brother, Filipino-American Dasovich started his Youtube channel with vlogs about his adventures in Southeast Asia and life in the Philippines.
Recently he has been diagnosed with cancer and sticking to his job as a Youtube creator he recorded a vlog talking about his condition and how he feels about it. The candid video about his reality remains to be a popular upload of his as he encourages his followers and everyone to go out and take chances, be more adventurous, and to live life to the fullest so as not have any regrets.
Photo Source: pbs.twimg.com
The Philippines has so many more influencers, with a huge following or not, that advocate and promote their passion through their websites and social media accounts. This is why brands reach out to these digital influencers to help boost their brand name and widen their audience. But with their or not, you can reach great heights with your business if you start a digital transformation for your business now and adapt through the fast-changing times of the Internet.