On October 20, a Twitter user noticed a move made by KFC in terms of their following. The official KFC Twitter account follows 5 members of 90’s girl group Spice Girls and the other 6 are men named Herb. When you put them all together, they pertain to the brand’s famous secret recipe of “11 herbs and spices.”
The said tweet went viral and people have been commending their marketing team for that move. Other than the brand’s marketing stunt, KFC Philippines has done great campaigns as well. They maximize the use of social media and the country’s trending topics. As a digital marketing company, we take a closer look at KFC Philippines’ campaigns and how you can step up as well!
Photo source: media.philstar.com
When a chicken crisis hit a competitor, KFC Philippines took its chance to post on Twitter a photo of their finger-lickin’ good chicken. With the hashtag #ChickenSad, a spoof of the competitor’s product, the photo became viral. The post gained popularity with the post becoming the day’s trending topic. Although some saw this childish, others commended the brand’s gutsy move on social media. Other fast food rivals took the chance as well to comment on the situation and promote their own
2. Goblin Star Look-Alike
When the Korean drama hit local television, the whole country was so obsessed. Die-hard fans even claimed they found the Goblin’s look alike at a KFC branch! The post became viral with everyone saying how Goblin and the cashier looked similar. With external PR surrounding KFC Philippines, they started a campaign to find the Goblin’s bride. The campaign is in reference to the show’s plot where the Goblin finds his bride. This is an example of how trending topics and good content can be your brand’s ticket to an effective campaign.
Photo source: preen.inquirer.net
3. The Next Colonel
KFC and current ad company created a full online and offline campaign to launch a series of new products. KFC Philippines wanted Colonel Sanders, the founder, to be relatable to Filipinos. The company launched ‘The Search for The Filipino Colonel’ with popular actors
Photo source: contents.pep.ph
The video became a hit with each of the actors portraying a different personality of the Colonel. Ronaldo Valdez is the first Colonel and with new appointed position came a release of a new KFC Philippines product. The brand did the same with Leo Martinez and Pen Medina. They had their own time in the spotlight with all new products to endorse. This campaign had everybody talking about their campaign and in turn their products.
This in-depth look at KFC Philippines’ content marketing is to commend their strategy and inspire others. Whether a big or small campaign always maximize the reach of social media. With platforms available, we encourage everyone to!
Our company maximizes social media to reach your fullest potential. If you want to step up your social media game, visit innov8tivedd.com. You can also send us a message at firstname.lastname@example.org to see how we can help you!