For years, advertisers and marketers have used Emotional Marketing to get into the hearts (and sometimes even pockets!) of the consumers to get their sales goals. But what is emotional marketing, more or less emotional digital marketing, anyway and should it be your concern?
Well, have you ever come across a heart-wrenching video posted online? Or even just a photo that touched your emotions? That is what emotional digital marketing is all about. The manipulation or moving of emotions for you to be persuaded or convinced that the brand or product is really worth buying and all worth your hard earned money.
Usually in video format, these type of content on social media can trigger the mood, attitude, and emotional personality of the public. This type of digital marketing is the most effective yet – even considered to be the future of marketing in general.
The ability to tell stories that can warm the heart and soul will always be a human weakness that can gain you awareness and sales you’re looking for in business. Here’s why you should start using this method NOW:
Quick view and response rate
Posting with good quality content that is easily relatable to your target audience and customers can crank up your views. This fast engagement can expose your brand to a lot of people, target audience or even more than your set goal.
Emotional content equals more reactions
While you’re getting the brand exposure, people reacting to your strategy can make for great organic and natural marketing strategy. This is always good for brand awareness and business networking.
Creates brand respect and loyalty
When customers or people are emotionally invested in the brand, they trust the brand more. They are most likely to buy more from the company, and even forgive any of the company’s mistake if ever something will occur.
Easy brand recall due to content
Once you put out relevant emotional content, your brand will most likely be more recognized. A great example is Jollibee’s viral videos these past years. They’ve been bringing out content that has touched the hearts of many, even becoming iconic in the world of popular culture.
These are just a few of the benefits that your business can gain once you dive into the world of emotional digital marketing. By using the right content marketing strategies and your analytics, you can be a real talk of the town in no time.