Social Media engagement is measured by numbers; fans, followers and likes and uses that information for decision making. In the third generation, the social marketing and its landscape had never looked more exciting. In fact, customer care and digital marketing have both moved to their limits online to social media. Businesses and Entrepreneurs are now asking for the return of investments (ROI) and thanking social media.
There are 63% of Internet marketers are planning to devotes their resources to analytics in the next years and 6% meagerly consider themselves as leaders according to CMO Council in their State of Marketing 2014 report. For you to succeed in the digital marketing era, you need a strategy that will be based on accuracy and speed using the real time tools. To know who engage to your brand what they are engaging with and why they’re trying to engage with you.
Below are the reasons why you need a social analytics tool for your company.
Real-time increase of campaign performance
If you are experiencing underperformed campaigns and limited results from your marketing efforts. Well, this is the time to move with social analytics to help you identify the difference. It will assist you aligned your customer’s engagement using the content. Using information gathered from the questions like; did your audience respond to your video ad? Did they show excitement in your product? Or did they only watch the ad because of the music? It can make real time adjustments to your campaign that can have a huge impact.
Determine your customers purchasing influences
Today, most of the companies are using Twitter, Facebook, etc. in paying attention to their customers’ feedback. However, learning what your customer keeps motivated to purchase is the next big thing. Use the influence point-of-purchase strategy, product development, and brand positioning to analyze the buzz across social media channels.
Use your advantage on the competition
Observe how your competitors move and their audience to learn how to react to what’s going on to get market shares. Use competitive bench marking if your competitor’s customers are not satisfied. It’s now possible to know who has the biggest voice, whether it’s a happy client or the impact from promotions and product launches.
Fix the problem before it grows
Prepare a solution of a problem before it becomes big. Accumulate all negative commentaries in your brands in every social channel to enforce urgent action and prioritize which one needs to address first. The compile sentiments of your customer can help you to do better.
Determine your customers’ interest
Get a variation of interest by engaging with different customer sectors by adapting into the latest analytical data which tells you something that you don’t know.
Let Innov8tive Design and Development help you determine your competitors and surpass them! Just talk to us via email@example.com and let’s start boosting your business!